Wednesday, 12 November 2014

Backed by Kapil Dev, new social gamified platform lets you win points by participating in games on the platform.

Cricket legend Kapil Dev today launched SloPho, a
new social gamified collaboration platform.
Available on desktop and mobile platforms, SloPho
is aimed at end users as well as corporate.
Through Slopho, users can earn points by
participating in games, contests, polls and
quizzes. Earned points can be redeemed or
transferred/gifted as prizes or bartered for
advertising space on the platform.

Slopho gives users own page where they can
control their followers, segment them into various
categories as friends, family and colleagues
among others; to share text, pictures and video.
Users can also monetize their page by allowing
advertising on it. They have the option to follow
and unfollow a brand, share information across
other social networking sites from their SloPho
page.

For businesses, the SloPho platform lets them
target campaigns by region and language. They
can put up gamified promotions and access
analytics data for better monitoring campaign
success rates.

SloPho will be soon available in three Indian
languages - Hindi, Gujarati and Tamil. It will also
be extended in markets countries such as UAE
and Africa.

Speaking at the launch, Kapil Dev, Co-owner and
Promoter said, “With SloPho, we want to give
users, corporates and professionals, a social
platform that not only fulfils their need to connect
and collaborate, but also earn rewards for it in a
way that matters most to them.”

He added, “This social platform is truly for
everyone and is our contribution to the Prime
Minister’s Make in India initiative. Our aim is to
take it to every smartphone user, corporate and
professional in the country and then internationally
by providing ease of use, accessibility on
smartphone OS platform as well as availability in
different languages. Since mobile is fast becoming
the preferred mode of internet access, we built the
final product as a mobile application. We believe
the mobile application will help us achieve our
target of atleast 5-6 million users and 25 large
corporates in the first year.”

“We created a desktop version to beta test the
concept first among evolved Internet users. We
tested it for over a year and the results were
amazing. The daily average time spent by a user
was an hour and 15 minutes. We took it to a few
corporates like Airtel Nigeria and Dhampur Sugar
that ran promotions and were happy with the
results. Today, with the launch of mobile app we
believe not only will time spent by users increase
significantly but it will also allow corporates and
professionals to reach out and engage a much
larger connected base of users,” said Aman
Sahani, Co-Founder and CEO, SloPho.com.

Download : SloPho for Apple app store and Google Play store

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